Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty® network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. In February 2004, Realogy Corporation (then Cendant Corporation), the world's leading real estate brokerage franchisor, entered into a long-term strategic alliance with Sotheby's Holdings, Inc. (LSE: STBA). The agreement provided for the licensing of the Sotheby's International Realty® name and the development of a full franchise system by Sotheby's International Realty Affiliates LLC., a subsidiary of Realogy Corporation. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty® Affiliates LLC. supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable, 260-year-old Sotheby's auction house.
Luxury Real Estate and Homes for Sale |
Since the founding of the Sotheby's auction house in 1744, the Sotheby's name has earned renown as a marketer for many of the world's most valuable and prestigious possessions. The Sotheby's International Realty® organization began in 1976, in part to serve clients desiring a complete package of estate disposition services, and soon became known for representing extraordinary luxury real estate throughout the world.
Memories, relationships, treasured possessions - homes are repositories of the things that matter most. To market a distinctive home requires uncommon knowledge and resources. In the Sotheby's International Realty® local brokerage offices, sellers and buyers alike can find representatives experienced in offering exceptional homes. Our sales associates understand that a home, regardless of its price range, reflects the incalculable value of the life within.
Luxury Homes, Global Reach
Sotheby's International Realty® brokerages take great pride in using considerable experience, resources, and global connections to artfully unite extraordinary properties with extraordinary lives. Born of the storied auction house, we continue to provide exceptional service and astute valuation for many of the world's finest and most luxurious homes.
Home Selling - Why Sotheby's International Realty®
Beginning with its establishment in 1744, the Sotheby's auction house has earned a reputation for a keen eye in the valuation of fine possessions. Continuing this fine tradition in exceptional real estate and professional seller services, brokerages within the Sotheby's International Realty® network represent many of the world's luxury houses and estates. We see in every relationship and every transaction an opportunity to extend the centuries-old Sotheby's reputation for distinctive properties, prestigious heritage and, above all, the highest level of service.
How We Connect Your Property to Qualified Buyers
Such distinctive homes can attract interest from far beyond your local market. Along with an enviable network of local contacts, your Sotheby's International Realty® broker has the advantage of a relationship with a national and worldwide community of expert real estate professionals. When you list your home with a Sotheby's International Realty® office, it is presented to prospective purchasers from all over the world in addition to your neighborhood. Our network includes associates who understand their local markets and are able to identify appropriate prospects both within and beyond their areas. Sotheby's International Realty® marketing initiatives also offer exclusive access to Sotheby's auction house clients, and your real estate property listings are well positioned to attract the attention of these well-qualified buyers.
Marketing Distinctive Properties
The Sotheby's International Realty® network offers a comprehensive set of tools designed to provide the best presentation and broadest exposure for your property. Affiliated professionals apply local market knowledge and global resources to create effective marketing strategies, which may include some or all of the following options:
Display your property on sothebysrealty.com. This site is also accessible from the home page of the Sotheby's fine art auction site as well as leading search engines and real estate sites.
Sotheby's International Realty® branded property advertising in newspapers and magazines, from high reach vehicles like The Wall Street Journal Global Edition and The New York Times Magazine, to highly targeted publications such as Sotheby's Preview and The Robb Report Vacation Homes. In addition to the national and international reach your Sotheby's International Realty® professional may also choose to advertise your property in local and regional publications.
Production of a high-quality color property brochure for your distribution in your local market. Property brochures may also be distributed to affiliate offices and Sotheby's Auction House locations around the world.
Advertising in regionally targeted proprietary property based publications. Each Sothebys office is independently owned and operated.
Sotheby's International Realty is a registered trademark licensed to Sothebys International Realty Affiliates, Inc. Each office is Independendly Owned and Operated.